Hip Hop Honeys PPT

Album analysis 2.

Album analysis 1.

Representation for pride magazine

Black	Women	20-30	Prosperous
‘What black men really think about black women’	Main image	Main image in that age range	Mix of serif and sans-serif fonts
Emeli Sande – aspirational black woman	Masthead: Pride (women having pride)	Serious news for a slightly older audience	Clothing on main image looks prosperous
Main image – black woman	Pink masthead	Section on careers	Section on careers and money
‘Get a Brazilian’	Lots of references to women	‘The rise of the far right’	Successful woman for main image

The exam: Colour, conventions and 'House Style'

Lifestyle magazines follow a house style (similar style and production)

Colour:
Red - Passion, Love, Anger
Orange - Energy, Happiness, Vitality
Yellow- Happiness, Hope, Deceit
Green - New Beginnings, Abundance, Nature
Blue - Calm, Responsible, Sadness
Purple - Creativity, Royalty, Wealth
Black - Mystery, Elegance, Evil
Grey - Moody, Conservative, Formality
White - Purity, Cleanliness, Virtue
Brown - Nature, Wholesomeness, Dependability
Beige - Conservative, Piety, Dull
Cream - Calm, Elegant, Purity

Conventions:
Masthead - Title of magazine
Selling Line - Short line summarising the magazine
Coverlines - Inside stories
Date line - Date and price
Main image - Image of an aspirational person
Model credit (sometimes) - telling the reader who the main image model is
Barcode - Used to buy the magazine and for companies to check stocks
Left third - Best coverlines are put here (to display in stacking)
Main coverline - The most significant coverline

Lifestyle magazine conventions

This magazine uses direct address because the model on the front looks directly at the reader and uses the word 'your' (addressing the reader). This makes the reader feel more involved with the magazine.
The magazine's language fairly chatty and informal. You wouldn't formally hear 'Flat Belly Super Foods!' or 'Eva Longoria on the power of Staying Positive'
It also uses aspirational offers/tips. For example: Eat more, weigh less.
The colours are pink (Which represents passion and purity), purple (which represents creativity and wealth), red (which represents passion and love), a bit of yellow (which represents happiness), a bit of black (which represents mystery and elegance) and white (which represents purity and cleanliness)
The person on the front is someone to aspire to be and also to use direct address as they chose someone who was skinny and good looking.

Colour connotations

My first magazine cover uses a shade of purple for the title. This stimulates imagination, meditation and artistic qualities. Many of the cover lines are red, which increases physical energy, vitality, stamina and passion. Red enhances human metabolism, increases respiration rate, and raises blood pressure. It is easily visible, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a colour found in many national flags.

The second magazine uses a red title and border. Red enhances human metabolism, increases respiration rate, and raises blood pressure. It is easily visible, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a color found in many national flags.

The third magazine uses a blue background. Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Blue is believed to help the mind and body. It slows human metabolism and makes a calming effect. Blue is connoted by tranquility and calmness.

Red is used once again in this magazine, red is a bold colour which increases physical energy as the speed of other bodily functions.